- Quality and Excellence: Pursuing high standards and pursuit of excellence by adhering to the highest quality standards in teaching, learning and innovation.
- Leadership and Teamwork: Commitment to strengthening individual and collective leadership roles with commitment to professionalism, responsibility and teamwork.
- Freedom of Initiatives and Activities: Encouraging scientific initiatives, activities and practices in all aspects of scientific and academic activities.
- Justice and Integrity: Commitment to the principles of social justice, equal opportunities, and commitment to the highest levels of honesty, respect and professional ethics.
- Transparency and accountability: Adhering to standards of transparency in transactions and procedures and supporting the requirements of accountability and integrity.
- E-Learning and Continuous Development: Commitment to support continuous e-learning to accommodate technological developments and promote continuous intellectual growth and sustainable development.